Veritas Prep is the largest privately-held GMAT preparation and graduate school admissions consulting company in the world. Veritas Prep operates in more than 100 cities in 22 global countries from its Malibu, California headquarters. The company was founded on the campus of Yale University in 2002 by Yale School of Management graduates Chad Troutwine and Markus Moberg, who worked on the business plan for the company in Professor David Cromwell's entrepreneurial planning class. Troutwine currently serves on the Yale School of Management Alumni Association Board of Directors. Veritas Prep emerged after winning business plan competitions sponsored by the Yale Entrepreneurial Society (YES), Active Capital (formerly ACE-NET), Carrot Capital, and Forbes magazine. In 2009, Entrepreneur magazine favorably compared Veritas Prep to Apple and Google. Veritas Prep offers classroom courses, pre-recorded courses, live online courses, and private tutoring for the GMAT, a standardized test. The Veritas Prep program spans 42 hours and includes fifteen different lesson booklets. Since the company’s inception, all Veritas Prep instructors have scored above the 99th percentile on the GMAT.
The GMAT is an analytical examination, requiring little memorization. Consequently, the Veritas Prep pedagogy, Management Based Approach, focuses on learning to think like the test-maker, the Graduate Management Admissions Council (GMAC), rather than rote learning. Veritas Prep also offers graduate school admissions consulting, which consists of strategic planning, essay editing, interview preparation, and other related tasks to help its clients gain entry into elite business schools, law schools, medical schools, and other competitive graduate schools. Veritas Prep designed its strategic approach from the principles articulated in the popular book, Your MBA Game Plan. Veritas Prep employs more than 150 admissions consultants, including former admissions officers from top schools.