Grockit is an online social learning game company. Grockit prepares students for the SAT, ACT, GMAT, LSAT and GRE standardized exams. Students can take practice tests while collaborating online with other users. Grockit was founded in 2006 by Farbood Nivi. Based in San Francisco, CA, it has raised a total of $17.8M in investment capital primarily from Atlas Venture, Benchmark Capital and Integral Capital Partners. The company placed in the top 6 at the 2008 TechCrunch 50 conference. In May 2010, Grockit was recognized as one of the “2010 Hottest San Francisco Companies” by Lead411. Grockit is a live online multiplayer game providing test prep. It offers interactive play with other people studying for the same test. It works to integrate elements of artificial intelligence with its services to adapt to students' unique needs. Grockit believes that people learn better through peer-to-peer situations instead of teacher-to-student, and they are building their companies’ products around this idea. Grockit is a play on the word Grok which means to understand something intuitively or by empathy.
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